Privacy Policy

Important notice

We take your privacy seriously. Anglerly is designed to collect only the information needed to provide the Service. We do not sell your personal data. This policy applies to all users of Anglerly worldwide and complies with the UK GDPR, EU GDPR, and applicable US state privacy laws including the CCPA.

1. Who We Are

SYNCWAVE LTD is the data controller responsible for your personal information processed in connection with the Service.

Registered office:
SYNCWAVE LTD
18th & 19th Floors, 100 Bishopsgate
London, United Kingdom, EC2N 4AG

For any privacy-related inquiry, contact legal@anglerly.app.

2. Information We Collect

(a) Information you provide to us

Account details: name, email address, password (hashed and never stored in plain text)
Profile information: optional display name, profile photo, fishing preferences
Subscription and billing information: name, billing address, payment method details (processed by our payment provider, not stored by us)
User Content: catch logs, photos, location pins, notes, gear and bait records
Communications: messages you send to our support team

(b) Information we collect automatically

Device and technical data: IP address, browser type, operating system, device identifiers
Usage data: pages visited, features used, time spent, click patterns
Location data: GPS coordinates when you enable location features (only with your explicit permission)
Cookies and similar technologies: see Section 8

(c) Information from third parties

Authentication providers: if you sign in with a third-party identity provider, we receive limited profile data from them
Payment processor: transaction confirmations and limited card metadata (last 4 digits, card brand)

3. How We Use Your Information

We process personal data for the following purposes:

(a) To provide and operate the Service (legal basis: performance of a contract)

Creating and managing your account
Generating personalized fishing forecasts and saving your catch journal
Processing your subscriptions and payments

(b) To improve the Service (legal basis: legitimate interest)

Analyzing usage patterns to fix bugs and add features
Aggregating anonymized data for analytics
Refining forecast accuracy

(c) To communicate with you (legal basis: contract and legitimate interest)

Sending transactional emails (subscription confirmations, renewal reminders, security alerts)
Responding to support requests
Sending product updates and marketing emails (only with your consent, which you can withdraw at any time)

(d) To comply with legal obligations (legal basis: legal obligation)

Maintaining records for tax, accounting, and regulatory purposes
Responding to lawful requests from authorities

(e) To protect our Service and users (legal basis: legitimate interest)

Detecting and preventing fraud, abuse, or security incidents
Enforcing our Terms of Service

4. Legal Bases for Processing (UK/EU Users)

We rely on the following legal bases under UK GDPR and EU GDPR:

Performance of a contract: to deliver the Service you have signed up for
Consent: for optional marketing communications and certain cookies
Legitimate interest: to improve the Service, ensure security, and analyze usage
Legal obligation: to comply with applicable laws

You can withdraw your consent at any time where consent is the legal basis.

6. International Data Transfers

SYNCWAVE LTD is based in the United Kingdom. Your data may be processed in countries outside your country of residence, including the United States and EU member states. Where data is transferred outside the UK or EEA, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses, or adequacy decisions.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy:

Account data: until you delete your account, plus up to 90 days for backup and recovery
Subscription and billing records: minimum 7 years to comply with tax and accounting laws
User Content: until you delete it or your account
Support communications: up to 3 years
Analytics data: aggregated and anonymized data may be retained indefinitely

You can request deletion of your account at any time by emailing legal@anglerly.app.

8. Cookies and Tracking

We use cookies and similar technologies to:

Keep you signed in (essential cookies)
Remember your preferences (functional cookies)
Understand how the Service is used (analytics cookies, with your consent)

You can manage cookies through our cookie consent banner or your browser settings. See our Cookie Policy for full details.

9. Your Privacy Rights

Depending on your location, you have the following rights:

UK and EU users (under UK GDPR / EU GDPR)

Right of access: request a copy of your personal data
Right to rectification: correct inaccurate or incomplete data
Right to erasure: request deletion of your data ("right to be forgotten")
Right to restrict processing: limit how we use your data
Right to data portability: receive your data in a portable format
Right to object: object to processing based on legitimate interest or for direct marketing
Right to withdraw consent: where consent is the legal basis
Right to lodge a complaint with a supervisory authority (e.g., the UK Information Commissioner's Office at ico.org.uk)

California users (under CCPA/CPRA)

Right to know what personal information we collect, use, and share
Right to delete personal information
Right to correct inaccurate personal information
Right to opt out of the sale or sharing of personal information (we do not sell or share for cross-context advertising)
Right to limit use of sensitive personal information
Right to non-discrimination for exercising your rights

To exercise any of these rights, email legal@anglerly.app. We will respond within 30 days (UK/EU) or 45 days (California), subject to verification of your identity.

10. Children's Privacy

The Service is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal data, contact legal@anglerly.app and we will delete it.

11. Security

We implement industry-standard technical and organizational measures to protect personal data, including:

Encryption in transit (TLS) and at rest where appropriate
Hashed and salted password storage
Access controls and authentication for our staff
Regular security reviews and monitoring

No system is completely secure. If you suspect unauthorized access to your account, contact support@anglerly.app immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. For material changes, we will notify you by email or through the Service at least 14 days before they take effect.

13. Contact and Complaints

For questions, requests, or complaints about your privacy:

SYNCWAVE LTD
18th & 19th Floors, 100 Bishopsgate
London, United Kingdom, EC2N 4AG
Email: legal@anglerly.app

If you are in the UK and remain unsatisfied with our response, you can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are in the EU, you can contact your local data protection authority.